Category: User Experience (UX)
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From Crawl to Run: mPath Finds Its Own Place

It was bound to happen. A kid grows up, learns to scramble eggs without burning them, saves a little, and suddenly they’re renting a tiny apartment across town. They’ll still drop by for home-cooked meals and mom’s pep talks, but they’re officially on their own. That’s the story of mPath Services, and why it’s now…
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Digital Spring Cleaning: Ctrl + Alt + Evolve

Saying goodbye to an old website can be surprisingly emotional. Here’s how I retired OptimizeProdux.com with humor, heart, and digital strategy — and what it taught me about intentional decluttering.
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Digital Transformation – making it real, for real users!
This is a true story. And I like simple stories. So, I was on my annual doctor’s visit ‘to get stuff done’ while being on #COVIDvacation just a couple of days ago, when my doctor said: All the while, sharing my health chart line-by-line to make sure we do not miss a thing beyond the…
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Building the UX team that always wins – The Details
Well, better late than never, right? This post is almost 4 years late. Before you start judging my punctuality 🙂 let me explain. Btw, if you are wondering what’s the connection – check out my earlier post on this topic, back from 2017 🙂 Building the UX team that always wins – The Framework So…
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Digital Transformation – Simplified!
I recently listened to one very informative video about digital transformation, and thought I would summarize what I learned at a high-level in this blog piece. The instructor spoke about how the pace of business has changed dramatically in the last decade. The mighty are falling even faster now, as the average tenure of the…
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Building the UX team that always wins – The Framework
I recently gave a talk at the Tech on Tap event arranged by Robert Half Technology and The Creative Group at Schlafly Bottleworks in Maplewood. The topic revolved around building a sustainable UX team. This post is the high-level summary of that talk. I will write more detailed posts on each sections of the talk…
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Future-proof your career: “Learning” vs. just “Knowing”
I listened to a great podcast today on my normal morning walk. It was by Liz Wiseman. Liz Wiseman teaches leadership to executives and emerging leaders around the world. More info about her here. **I must note that all ideas in this blog post came from listening to her podcast, so all credit of these…
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The Evolution of UX – The Way of Life
It’s all about going from (mostly) single interaction called event, to series of interactions called life. If you are in the field of User Experience for a while (and I say for a while – 15+ years) you would appreciate how the “nomenclature” of what we did as professionals changed over the course of years.…
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What makes the best Product Manager?
I happened to read this nice article on UX Studio and chuckled to myself. I always wanted to write what really makes a great product manager but this author makes a great start documenting some of those qualities. He is comparing that role with that of a mom and to be honest – it does…
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UX Hiring (process) should be a win-win! -Part 2
Now’s that you have a great job description and recruiter on your side, its time to decide the actual interview process. In part 1, we saw some added benefits for the hiring manager but if you are a UX candidate – knowing a “super-tight job description” should make you happy for one, to know the…
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UX Hiring (process) should be a win-win! -Part 1
UX talent is difficult to find. User Experience discipline has evolved multi-fold over the last few years and there is no single clear definition of skills required or expected to be really successful in your job. What should a candidate do? more so, what should the hiring manager do? Shouldn’t this process be the most…
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Old is gold!

“Ever had to break up with a website… but still stay friends?” 🤣🤣🤣 Here’s how I am lovingly retiring one of my digital babies without losing the good stuff — and what it taught me about digital decluttering, nostalgia, and moving on with purpose.
