Hyphenated-Homestead

Editor’s Note (2025):
This content originally appeared on my previous blog/website, OptimizeProdUX, between 2016 and 2021. As I evolve my online presence, I’ve archived the older articles and page content like this here under a special category called User Experience (UX) — preserving content I still value while retiring the old site.

The content remains untouched in their original form and reflect my work and perspective from that period. I’ve added them here quietly, without promotion, for continuity and future reference.

Feel free to explore them through the lens of time — they’re a part of my story, and maybe yours too. #optimizeprodux #ux

Services

UX Design and Research

Getting the basics right!

At Optimize-ProdUX, we provide a wide range of consulting services tailored to our clients’ needs. Our UX Design and Research services are designed to analyze and solve your any web/mobile digital needs and questions.

We are results-oriented agency and will work with you throughout the entire decision-making process. Contact Us to find out how we can help today.

Experience Optimization

Triaging the CX Data!

There are lot of tools available today on the market that can collect user feedback and/or tell you how users are using your digital product.

We have experience utilizing tools like ForeSee, OpinionLab, Google Analytics, Adobe Analytics and its marketing cloud services, AppSee, ClickTale to name a few.

We will recommend what to use and when, making sure your investment dollars provide ROI you deserve.

Web Accessibility

WCAG 2.0 AA Compliance

There are 10M+ consumers, just in the United States, which have some sort of disability. They offer additional business potential. It’s an untapped market when it comes to consumption of digital media/products and making it available to them can mean serious loyalty and $$.

We are well versed with the WCAG compliance guidelines and will help you make your website accessible to avoid potential legal suits and make it easy to use it with various assistive technologies.

UX Design and Research

Getting the Basics Right!

Requirements Gathering

Have you ever been forced into making a decision even though you didn’t have enough information about the situation? At Optimize-ProdUX, our goal is to help you reach your desired outcome by analyzing the scenario from various angles and perspectives.

We can conduct stakeholder/customer interviews, analyze web analytics data and collect user feedback data.

The white boarding sessions with you to clarify requirements will go a long way in defining and building a great product in the end. We have techniques that will drive the real need and get you on the fast track of development.

Wireframing and Concepting

It is very cost efficient to concept your ideas on paper first, rather to jump into development. Wireframing and low-fidelity concepting has multiple advantages. Technical as well consumer, stakeholder vetting can be done ahead of time and that alone can save you a lot of money and headache down the road.

We can help you build user interface design concepts that will shape your idea into real product and ready for consumer testing.

In the consulting industry, each situation is unique and requires a specific set of solutions. At Optimize-ProdUX, we work hard to make sure our clients reach their goals by providing them with the guidance and tools to make strategic plans for the future.

Consumer Feedback – Usability Testing

Continuous user feedback and research is very important for designing and implementing successful digital products. We have experience running full-scale usability lab and conducting in-person studies including remote international ones with the cutting-edge tools that are available on the market today.

At Optimize-ProdUX, we know what exceptional service means, and we go the extra mile to make sure customers are happy with our work.

Experience Optimization

Integrating Analytics, VOC and AB Testing Programs

Gone are the days when you just rely on one type of data, or a pattern or heuristics. With Big Data and advancement in CX analytics “triaging the data” is important for making sound business decisions.

Voice of Customer Data

Attitudinal data (what consumers are “thinking and how they are feeling” about your digital product) can provide $$ making insights.

Listening to your consumers on a daily basis is very important. There are two types of feedback consumer can provide on your digital property.

1. Opt-in Feedback and
2. Random Sample Measurement

We can help you strategize what tools to use and how to collect and utilize this type of data to shape-up product roadmaps and future enhancements.

Web Analytics

Behavioral data (what consumers are actually “doing” on your digital product) can quantify your VOC data and show bottom-line impact and determine trends.

We can help you what type of data to gather from the Analytics systems and how to use it conjunction with other CX data making solid business and design recommendations.

We are versed with tools like Google Analytics, Adobe Analytics, Localytics, ClickTale, AppSee etc.

Live Design Experimentation

Interaction data (how consumers are “using” your digital product) is also very important.

You need to test multiple designs before you make final decision in terms of what really works for your consumers.

We can help set up AB and MVT program with tools like Adobe Target or Optimizely for example, to run live design experiments on your site to continuously optimize your designs.

Website Accessibility

WCAG 2.0 Compliance and beyond – Making sure your websites can be used by people with disabilities

Most people today can hardly conceive of life without the internet. Some have argued that no other single invention has been more revolutionary since Gutenberg’s printing press in the 1400s. Now, at the click of a mouse, the world can be “at your fingertips”—that is, if you can use a mouse… and see the screen… and hear the audio—in other words, if you don’t have a disability of any kind.

You need to understand how people with disabilities use the web, the frustrations they feel when they cannot access the web, and what you can do to make your sites more accessible.

Though estimates vary, most studies find that about one fifth (20%) of the population has some kind of disability. Not all of these people have disabilities that make it difficult for them to access the internet, but it is still a significant portion of the population. Businesses would be unwise to purposely exclude 20, 10, or even 5 percent of their potential customers from their web sites. For schools, universities, and government entities it would not only be unwise, but in many cases, it would also violate the law.

We are versed with the compliance guidelines and will help you make your website accessible to avoid potential legal suits and make it easy to use with assistive technologies like screen readers and magnifiers.

UX Consulting Services (Home Page Content)

Build Delightful Digital Products that Consumers Desire!

Optimize-ProdUX(TM)

Optimize-ProdUX is a one-stop-shop for all your Product Management, User Experience and Digital Marketing consulting needs. Whatever change you’re hoping to make or goal you’re trying to achieve, I’ll help you through it every step of the way.

Digital Consumer Experience discipline is changing daily. It’s very important to listen to your consumers on an ongoing basis to provide better product that suits their needs and also makes you profit. “Optimization of your Product User Experience” just does that for you, hence the name of my consulting service: Optimize-ProdUX

With all the hustle and bustle going on during the day, it’s easy to veer off track. Sometimes, all it takes is a little help from a professional to put you back on the right path. I look forward to working with you soon.

About Me (Page Content)

My name is Mandar, and I own and operate Optimize-ProdUX. I’ve accomplished Background in Customer Experience Strategy, Digital Transformation, Driving Innovation and Creating Business Value for Marketing and Sales Organizations.

​I’m a resourceful CX strategist focused on business process, tool and technology innovation without compromising end-user experience. Proven expertise in driving change and transformation by delivering IT capabilities influencing both business leaders and technology partners. Extensive experience in team development, project and change management, identifying synergy opportunities and streamlining operations.

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Want help turning ideas into action? I run mPath Services: empathy + execution and hands-on help for solopreneurs or anyone needing a bit more TLC. Visit mPath →

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